Digitas India will focus on creating effective messaging structures for EquBot’s diverse audience
Digitas India has won a mandate from an AI investment platform – EquBot to manage the latter’s digital and media activities. Developing the digital interface and generating marketing qualified leads via communication and paid media, Digitas India will focus on creating effective messaging structures for EquBot’s diverse audience.
EquBot, which has been founded in Silicon Valley in partnership with IBM, assists institutions enhance their investment products and processes through its explainable AI platform. By leveraging its proprietary machine learning algorithms and knowledge graph, as well as IBM Watson’s natural language processing, the platform can create or analyze portfolios.
Speaking about the partnership, Subhra Tripathy, Managing Director (Institutional Solutions) at EquBot said: “AI is a key tool in the hands of asset managers to gain competitive advantage – be it for alpha generation, research, or cost reduction; and we remain singularly focussed on delivering these. As a technology company we understand the importance of leveraging digital technologies to enhance client experience and reach a wider audience. We are glad to work with Digitas India and we believe their expertise in digital strategy and execution will help create engaging customer experiences which will drive growth in our business.”
Commenting on the association, Sonia Khurana, COO, Digitas India, said: “We are delighted to have been chosen to support EquBot, widely regarded as a global leader in applying AI and Machine Learning to investment, with their growth plans across the world. Our goal will be to help drive business outcomes for their index and SaaS offerings.”
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