Zendesk and AWS can assist businesses in remaining competitive, retaining customer loyalty, and adapting to rapidly shifting market circumstances by making customer experience (CX) more seamless for both customers and agents.
To assist companies in providing individualised customer experiences at scale with technology that grows with them, Zendesk and Amazon Web Services (AWS) have announced a five-year strategic collaboration agreement (SCA).
Through the use of AI-powered tools, bots, and analytics on an open and flexible service, the strategic collaboration will enable businesses to offer consumers faster, more personalised conversational experiences across all channels. In the end, Zendesk and AWS can assist businesses in remaining competitive, retaining customer loyalty, and adapting to rapidly shifting market circumstances by making customer experience (CX) more seamless for both customers and agents.
“Zendesk has been both a member of the AWS Partner Network and a customer for many years, leveraging our cloud services to create innovative customer and employee experience solutions for customers.This strategic collaboration agreement with Zendesk allows companies to personalize experiences using data, taking customer experiences to the next level and helping businesses automate and scale their customer service operations on the cloud,” said Ruba Borno, Vice President, Worldwide Channels and Alliances at AWS.
“Zendesk research found that 61% of customers are excited by the prospect of immersive experiences, and 80% of businesses plan to increase their CX budgets in 2023. By taking advantage of easy-to-use software powered by Zendesk AI and AWS, CX teams can free up time and resources to focus on what they do best — creating powerful customer interactions. Zendesk’s platform delivers high-level performance to provide enhanced customer experiences — we knew that, by collaborating with AWS, we could meet customers’ demands,” said Pascal Pettinicchio, Vice President, Alliances & Corporate Development, Zendesk
The SCA extends Zendesk Suite’s latest innovations in customer service to AWS and AWS Marketplace with the ability to:
- Build enterprise-grade, secure customer service programs and chatbots on reliable cloud architecture that scales with the business
- Create conversational experiences across potential customer channels and devices
- Provide multi-channel support in Zendesk Sunshine Conversations, Amazon Connect, and AWS Contact Center Intelligence
- Personalize interactions and solve problems quickly with embedded chatbots
- Boost customer retention by using AI to analyze customer emotion and take the best action
- Drive agent productivity with AI-based tools that help agents respond and resolve issues faster by providing self-service options, time-saving routing and AI-powered workflows
“Zendesk brings stability to our customer service operations and allows us to provide unrivaled experiences and timely responses to our customers.They help us quickly get control when volumes spike, both in terms of understanding what is happening, so we can take steps to proactively reduce the volumes and also in the handling of the queries, to reduce the backlog back down again,” said Siemens Financial Services Global Head of Customer Service Steve Franklin.
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