Mehta was associated with Hershey India for two and a half years as Managing Director prior to joining NIVEA India. She has also worked at Hindustan Unilever.
On Tuesday, NIVEA announced the appointment of Geetika Mehta as its Managing Director. The company is a leading skin care brand in India introduced by Beiersdorf.
Mehta was associated with Hershey India for two and a half years as Managing Director prior to joining NIVEA India. She has also worked at Hindustan Unilever.
According to a statement, Mehta, with a distinguished career in the FMCG sector, has a proven track record of developing small businesses as well as managing large-scale corporations across markets, including South Asia, Thailand, Brazil and South Africa.
Geetika Mehta, Managing Director, NIVEA India, said, “As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”
Germany-based Beiersdorf has more than 20,000 employees worldwide.
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