Amazon.com announced that it is making modest enhancements to a number of its AI products amid persistent investor enthusiasm for the technology.
Amazon.com (AMZN.O.) made a number of mainly minor improvements to a number of its AI products on Wednesday in an effort to stave off competitors in the midst of ongoing investor fervor for the technology. The company has made an effort to dispel the myth that rivals Google (GOOGL.O), Microsoft (MSFT.O), and OpenAI have monopolized the development of generative AI, which can react to complex prompts or inquiries nearly instantly with whole words or images.
Additional memory is being added to so-called agents, which automate tasks for businesses, so that each new request can build on the previous one, according to Vasi Philomin, vice president of generative AI at Amazon, who made the announcement at its conference in New York. In an interview on Tuesday, Philomin stated, “This allows agents to provide more personalized and seamless experiences, especially for complicated tasks.”
For example, he mentioned that the upgraded AI agents could now recall a user’s preference for aisle or window seats on a flight for every subsequent request, something that was not possible in the past. In addition, Amazon revealed that it has enhanced the Q chatbot it unveiled in November to offer better advice on creating software code, addressing one of the more well-liked applications of generative AI. Additionally, Amazon announced that it has enhanced its Bedrock service, which enables companies to develop applications using a variety of AI models, to better assist users in identifying and eliminating “hallucinations,” which occur when AI generates responses to queries or requests that can be inaccurate or deceptive.
Because they cause users to become distrustful of AI systems, hallucinations have been a persistent issue. For example, earlier this year, Google faced backlash for an AI-powered search function that suggested, among other things, that users add glue to pizza sauce to make sure the cheese sticks to it. According to Matt Wood, vice president of AI products at Amazon Web Services, the new controls will help minimize the incidence of hallucinations by roughly 75% for specific uses.
Amazon stated in April that AWS, which is in charge of most of the company’s AI work, is on track to generate $100 billion in revenue annually.
Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter
About us:
CIO News is the premier platform dedicated to delivering the latest news, updates, and insights from the CIO industry. As a trusted source in the technology and IT sector, we provide a comprehensive resource for executives and professionals seeking to stay informed and ahead of the curve. With a focus on cutting-edge developments and trends, CIO News serves as your go-to destination for staying abreast of the rapidly evolving landscape of technology and IT. Founded in June 2020, CIO News has rapidly evolved with ambitious growth plans to expand globally, targeting markets in the Middle East & Africa, ASEAN, USA, and the UK.
CIO News is a proprietary of Mercadeo Multiventures Pvt Ltd.
