OpenAI is entering a long-dominated market by Google with the limited release of SearchGPT, an AI-powered search engine that provides real-time access to online content.
With the restricted release of SearchGPT, an artificial intelligence-powered search engine with real-time access to online content, OpenAI is stepping into a market that has long been dominated by Google. The decision, which was made public on Thursday, puts the AI behemoth in direct conflict with Microsoft (MSFT.O), its biggest supporter. New tabs are opened by Bing search and up-and-coming services like Perplexity, an AI chatbot company focused on search that has the support of Amazon (AMZN.O.) founder Jeff Bezos and chip behemoth Nvidia (NVDA.O.).
Following OpenAI’s statement on Thursday, Alphabet, the parent company of Google (GOOGL.O.), saw a 3% decrease in its share price. The new tool, which is presently in the prototype stage and being evaluated with a small number of users and publishers, is already accepting sign-ups, according to OpenAI. In the future, the company intends to incorporate ChatGPT with the finest elements of the search tool. According to Genuity analyst Kingsley Crane, “AI-powered search tools from OpenAI and Perplexity reaffirm search as a content engagement model but pressure Google to be better at its own game.”
As of June, Google held a 91.1% market share in search engines, according to web analytics company Statcounter.
According to a blog post by OpenAI, SearchGPT will respond to user questions with condensed search results and source links. Additionally, users will be able to pose follow-up queries and get relevant answers. Publishers will have access to tools from the company to control how their material shows up in SearchGPT results. The Atlantic and News Corp. (NWSA.O.) are SearchGPT’s publishing partners.
SearchGPT indicates an increased level of cooperation between publishers and OpenAI in the wake of content licensing deals with big corporations such as News Corp. and Axel Springer. “Newer AI-powered search providers could face challenges of their own, with Perplexity already facing pending legal action from publishers like Wired, Forbes, and Condé Nast,” Crane stated. Since ChatGPT’s initial release in November 2022, major search engines have been attempting to incorporate AI into search. Microsoft included OpenAI technology into its Bing search engine through an early investment, and at its May developer conference, Google made AI-powered summaries available to the general public.
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