“Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users while delivering measurable results for our advertisers,” said Dhruv Dhawan, Head Ads at Disney+ Hotstar.
NEW DELHI, India, and REDWOOD CITY, Calif., July 31, 2024 (GLOBE NEWSWIRE): PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced its association with Disney+ Hotstar to transform the advertising landscape for digital advertising.
Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience-based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.
“We are thrilled to collaborate with Disney+ Hotstar,” said Jason Barnes, Chief Revenue Officer, APAC at PubMatic. “With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.”
“Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users while delivering measurable results for our advertisers,” said Dhruv Dhawan, Head Ads at Disney+ Hotstar. “Utilizing sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar’s highly engaged audiences available to a broad spectrum of advertisers and ensures advertising is relevant and engaging for our users.”
Also read: Achieving Rapid Outcomes with AI-Driven Cloud Analytics
Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter
About us:
CIO News is the premier platform dedicated to delivering the latest news, updates, and insights from the CIO industry. As a trusted source in the technology and IT sector, we provide a comprehensive resource for executives and professionals seeking to stay informed and ahead of the curve. With a focus on cutting-edge developments and trends, CIO News serves as your go-to destination for staying abreast of the rapidly evolving landscape of technology and IT. Founded in June 2020, CIO News has rapidly evolved with ambitious growth plans to expand globally, targeting markets in the Middle East & Africa, ASEAN, USA, and the UK.
CIO News is a proprietary of Mercadeo Multiventures Pvt Ltd.
