The introduction of cutting-edge technology in cyber security, such as GenAI and artificial intelligence, is essential for organizations to grow.
According to a top Kaspersky executive, Indian businesses must match their growth goals with their cyber security budgets to ensure sustainable expansion in the face of growing digitalization and related risks. The introduction of cutting-edge technology, such as GenAI and artificial intelligence, is essential for organizations to grow.” Digitalization is necessary for businesses to expand. “You won’t have that business growth value if you don’t digitize,” Adrian Hia, Managing Director of Kaspersky’s APAC area, stated to PTI.
According to Hia, in order to be ready for these attacks, Indian businesses that want to develop by 20 percent must also increase their budgets for cyber security by 20 percent. He added that as organizations move toward digital transformation, they must maintain their systems and data. Additionally, as businesses become more digitally connected, there is an increased danger of sophisticated cyberattacks because of the increased attack surface area.
Malware attacks in India increased by 11% to 13,44,566 in 2024 from 12,13,528 in the previous year, according to a report released earlier this month by SonicWall. According to cyber security company Kaspersky, ransomware would be the cause of every third cyber event reported in India in 2023, with a rise in brute force and targeted attacks. As per Hia, the reason for these types of attacks is the surge in data exposure on the internet, which has increased by about ten times, mainly from web server or application data.
Organizations must nevertheless embrace cutting-edge technology if they want to stay competitive in the modernization and company expansion races. Artificial intelligence is seen as a “double-edged sword” by Hia. Even with the ongoing risk of data exposure, business enablers have used such contemporary technology as artificial intelligence (AI) to boost their companies’ profitability.
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