Facebook owner Meta announced on Thursday that it has partnered with Blumhouse Productions, the Hollywood production business behind well-known horror films like Get Out and The Purge, to test its new generative AI video model, Movie Gen.
The news follows Meta’s earlier this month release of Movie Gen, which the company said could produce realistic-looking audio and video clips in response to human input. According to Meta, the tool might compete with products from top media creation businesses like ElevenLabs and OpenAI.
Filmmakers Aneesh Chaganty, The Spurlock Sisters, and Casey Affleck were chosen by Blumhouse to test out Movie Gen and incorporate footage produced by the program into their short films, according to the social media platform.
Affleck and The Spurlock Sisters’ movie were on the horizon, according to Meta, while Chaganty’s film will be available on the Movie Gen website.
According to a statement from Blumhouse CEO Jason Blum, artists continue to be the industry’s lifeblood, and cutting-edge technology can help them convey their stories.
“We welcomed the chance for some of them to test this cutting-edge technology and give their notes on its pros and cons while it’s still in development,” Blum said. “These are going to be powerful tools for directors, and it’s important to engage the creative industry in their development to make sure they’re best suited for the job.”
Through the agreement, Meta is indicating its intention to work with the creative industries, whose members have mostly shied away from the introduction of generative AI technology due to copyright and consent issues.
Major tech companies, including Meta, have been sued by a number of copyright groups for using their works without permission to train generative AI systems. Meta has maintained that the copyright principle of fair use protects their AI training.
Nonetheless, Meta and other tech firms have indicated that they are prepared to pay for specific kinds of AI content. In addition to the collaboration with Movie Gen, Meta said last month that it has signed contracts with actors John Cena, Kristen Bell, and Judi Dench to provide voices for its Meta AI chatbot.
In a similar vein, OpenAI, which is financed by Microsoft, has been meeting with agents and executives in Hollywood this year to talk about potential collaborations involving its video creation tool Sora, which debuted in February.
Although Lions Gate Entertainment said in September that it had reached an agreement with Runway, another AI startup, no deals have reportedly emerged from those discussions as of yet.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter
About us:
CIO News is the premier platform dedicated to delivering the latest news, updates, and insights from the CIO industry. As a trusted source in the technology and IT sector, we provide a comprehensive resource for executives and professionals seeking to stay informed and ahead of the curve. With a focus on cutting-edge developments and trends, CIO News serves as your go-to destination for staying abreast of the rapidly evolving landscape of technology and IT. Founded in June 2020, CIO News has rapidly evolved with ambitious growth plans to expand globally, targeting markets in the Middle East & Africa, ASEAN, USA, and the UK.
CIO News is a proprietary of Mercadeo Multiventures Pvt Ltd.
