With the goal of simplifying user interaction with the platform’s vast amount of content, Reddit has revealed intentions to use AI-generated summaries for its search results.
CEO Steve Huffman announced the initiative during the company’s Q2 earnings call, highlighting the platform’s growth, which now has over 342.3 million weekly active users and over one billion monthly searches.
Reddit’s AI summaries will provide succinct, perceptive descriptions of subjects at the top of search results pages, enabling users to swiftly find pertinent material.
Huffman emphasised that this move aligns with Reddit’s efforts to enhance its search experience. “This is another step toward improving searches for everyone,” he said.
According to the organisation, user engagement increased by 57% in the previous year, highlighting the rising need for effective content navigation.
Reddit has agreements with big companies like Google and OpenAI to support its adoption of AI technologies. Reddit has agreed to pay Google $60 million a year to use its content to train its artificial intelligence models.
In a related move, Huffman declared that Reddit will no longer allow free data scraping, posing a problem for businesses like Microsoft, which now have to pay for data access.
Additionally, OpenAI may get real-time material for ChatGPT and other products by using Reddit’s Data API.
Huffman emphasised the importance of controlling Reddit’s data and ensuring responsible usage. “Without such agreements, we can’t manage how our data is presented or prevent misuse,” he stated.
These actions demonstrate Reddit’s dedication to using AI to enhance user experience while protecting its data assets via tactical alliances.
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