Dubai, UAE — In a thought-provoking interview at GITEX Global 2024, Haifa Ketiti, Senior Systems Engineer for the Middle East at Proofpoint, discussed the pressing challenges facing cybersecurity leaders today. Conducted by Khushbu Soni, Founder and CEO of CIO News, the conversation shed light on the evolving landscape of cyber threats and the innovative solutions Proofpoint is implementing to combat them.
Human-Centric Security: A Necessity in Today’s Landscape
Ketiti emphasized that humans are both the greatest asset and the biggest risk for organizations. With over 70% of Chief Information Security Officers (CISOs) in the UAE identifying human error as their primary concern, Proofpoint is committed to a human-centric security approach. This strategy is designed to safeguard individuals and their data across various digital interactions, including email, collaboration tools, and social media.
The conversation also addressed the growing threat posed by artificial intelligence. While AI has the potential to automate security processes, it also introduces new vulnerabilities, such as data exfiltration. Ketiti highlighted the need for organizations to establish strong Information Protection programs to effectively manage these AI-related risks.
Innovative Solutions: Nexus and Zen
To tackle these multifaceted challenges, Proofpoint has developed two key platforms: Nexus and Zen. Nexus employs AI and behavioral analysis to identify and neutralize threats targeting individuals, while Zen focuses on user protection during interactions with emails, web applications, and social media.
“Together, these platforms provide a comprehensive defense against both human risks and vulnerabilities arising from AI,” Ketiti explained.
Positive Engagement at GITEX
Reflecting on her experience at GITEX, Ketiti noted that the event has been an invaluable opportunity for Proofpoint to connect with customers, prospects, and partners. The booth showcased the company’s latest human-centric security innovations, highlighting how AI integration enhances protection measures.
“The feedback we’ve received from attendees has been overwhelmingly positive, reinforcing the importance of our solutions in addressing current cybersecurity challenges,” she stated.
As the cybersecurity landscape continues to evolve, Proofpoint remains dedicated to helping organizations navigate these complexities, ensuring that both people and data are protected in an increasingly digital world.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter
About us:
CIO News is the premier platform dedicated to delivering the latest news, updates, and insights from the CIO industry. As a trusted source in the technology and IT sector, we provide a comprehensive resource for executives and professionals seeking to stay informed and ahead of the curve. With a focus on cutting-edge developments and trends, CIO News serves as your go-to destination for staying abreast of the rapidly evolving landscape of technology and IT. Founded in June 2020, CIO News has rapidly evolved with ambitious growth plans to expand globally, targeting markets in the Middle East & Africa, ASEAN, USA, and the UK.
CIO News is a proprietary of Mercadeo Multiventures Pvt Ltd.
