Startups, scaleups, and mid-market businesses to benefit from higher conversion rates and better ROI on marketing spend
Bangalore: CUSP Services has announced a strategic partnership with Interlock Marketing to deliver high-impact, cost-effective, integrated sales and marketing solutions for emerging IT services and software businesses. This collaboration between CUSP Services, a revenue growth and business strategy leader, and Interlock Marketing Consultancy, a premier IT marketing firm, aims to provide robust, integrated solutions to startups, scaleups, and mid-sized companies. The alliance addresses the unique challenges faced by organizations in the tech sector by offering integrated sales and marketing strategies, data-driven, scalable solutions, improved ROI on marketing spending, and enhanced market presence and brand recognition.
Startups, small, and medium-sized businesses often face budgetary and staffing limitations, making it challenging to stand out in a crowded, competitive marketplace and drive growth in revenues. This is where the partnership between CUSP and Interlock becomes pivotal. It empowers customers to scale their sales and marketing initiatives in tandem with business growth, ensuring that strategies evolve as the company expands while consistently delivering strong performance and results.
CUSP Services, led by MB Sam with 30 years of experience at multinational organizations, leverages deep industry expertise to drive revenue growth for technology companies, helping them navigate the complexities of the evolving tech landscape.
“This partnership with Interlock Marketing Consultancy marks an important milestone for CUSP as we continue to expand our footprint in the fast-evolving technology marketing sector,” said MB Sam, founder and CEO of CUSP Services. “Having spent three decades at leading technology firms, I understand the challenges and opportunities faced by tech companies today. By joining hands with Interlock, we are better positioned to offer end-to-end solutions that drive both revenue and brand strength for our customers across the IT domain.”
The collaboration provides emerging businesses with data-driven, tailored strategies that adapt to market changes, fostering steady growth in a competitive landscape.
Interlock Marketing Consultancy is known for its cutting-edge marketing strategies that resonate with tech-driven businesses. “We are excited to partner with CUSP Services and leverage their unique understanding of business growth in the tech space,” said Jayesh George, Founder and CEO of Interlock Marketing Consultancy. “This collaboration allows us to offer comprehensive, technology-specific marketing strategies that not only align with our customers’ business goals but also accelerate growth for them in an increasingly competitive global market.” Jayesh further added, “By combining our strength in PR with CUSP’s strategic business insights, we are confident in our ability to help technology companies navigate the complexities of growth and market positioning.” Jayesh has 25 years of experience in tech marketing at leading technology firms. He is an innovative, results-driven specialist with a proven track record in successful marketing strategy development and execution.
As outsourcing in technology marketing rapidly expands, businesses seek partners offering bespoke solutions to enhance operational efficiency, brand visibility, and revenue growth. The collaboration between CUSP and Interlock combines strategic advisory services with innovative marketing solutions, enabling clients to scale effectively in this dynamic landscape. This partnership focuses on key services like identifying the right target segments, market positioning, brand development, and profit acceleration frameworks, customized to meet the unique needs of IT companies outsourcing their business and marketing functions.
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