Agency’s newest business win caps a successful first year under new ownership and leadership
CHICAGO, January, 2025 /PRNewswire/: Burrell Communications Group, one of the world’s most highly regarded Black-owned advertising agencies, has announced a new partnership with Microsoft, with the work to be centered on placing a strategic, people-focused lens on the tech giant’s employee storytelling efforts, driving innovative and impactful results.
The move to bring on Burrell, a champion in the multicultural marketing arena, is the agency’s newest business win and caps a stellar first year since Burrell was acquired by a private equity firm in late 2023 and named a new CEO and executive leadership team.
Burrell was chosen by Microsoft to develop a year-long marketing campaign to help tell the stories of its employees and company culture, as Microsoft grows into its 50th year.
“We were very intentional about presenting our creativity, backed by data-driven cultural insights to Microsoft which proved that people don’t live or think in silos,” said Tara DeVeaux, Burrell’s CEO. “Burrell has invested heavily in a cultural segmentation study that became a foundational element of our recommendation. We live in an intersectional world and race is just one part of how the population identifies. Every community navigates in unique ways they want to be recognized, embraced and understood,” she added. “Given our commitment to understanding the changing dynamics of people and culture, there’s no better agency for Microsoft to partner with in crafting their new approach than Burrell.”
“We’re energized to be working with Burrell Communications Group, and for the opportunity to tap into their marketing experience to continue to tell the stories of our employees around the world and their contributions to decades of Microsoft’s innovation,” stated Amanda O’Neal, Senior Director, Multicultural Communications for Microsoft. “Burrell has a strong track record helping Fortune 500 companies reflect authenticity and creativity in marketing campaigns and we look forward to the work ahead.”
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