Data Privacy Day emphasizes protecting personal data and our right to privacy. Good habits and little adjustments can shield us from possible dangers.
Because we communicate and access information online daily, our lives have grown increasingly reliant on the digital world. As we spend more time connected, it’s more crucial than ever to maintain our privacy. Every year on January 28, Data Privacy Day—also known as Data Protection Day in Europe—is celebrated with the goal of increasing public awareness of internet privacy and data security.
In today’s digital world, when personal data is always being gathered, Data Privacy Day is significant. It serves as a reminder of our right to privacy and the necessity of safeguarding our data from unauthorized usage. We may safeguard ourselves against dangers by implementing small adjustments and adhering to sound data standards.
It aims to foster a feeling of responsibility for privacy in the digital era and to teach people how to protect their data.
Data Privacy Day 2025: Theme
“Take control of your data” is this year’s theme, according to the National Cybersecurity Alliance. It emphasizes how crucial it is for people and organizations to prioritize safeguarding their personal information and to be watchful about what they post online.
In this article, we’ll hear from leaders in the field as they discuss the importance of data protection, the challenges posed by emerging technologies, and the tactics that companies may employ to secure their digital assets. To assist organizations stay ahead of the constant battle to safeguard what matters most in a data-driven society, they provide helpful advice such as incorporating privacy into design and utilizing cutting-edge security solutions.
Vishal Salvi, Chief Executive Officer, Quick Heal Technologies Limited
As we observe Data Privacy Day, it is crucial to recognize that privacy and cybersecurity are two sides of the same coin. The recently released DPDP Act draft rules underscore this interconnectedness, setting a new standard for data protection. The landmark legislation is more than just about compliance; it is a call to action for organizations to build a digital ecosystem that is both secure and privacy-focused. The hefty fine of INR 250 crore for data breaches sends a clear message: protecting user data is not optional, it’s imperative.”
“At Quick Heal Technologies Limited, it is a matter of immense pride for us that our comprehensive cybersecurity solutions play a vital role in helping businesses comply with these new regulations while maintaining the highest standards of privacy and security. We envision a safer Digital India where data privacy is not just a requirement but a fundamental right.”
Harsha Solanki, VP GM Asia, Infobip
Data privacy has become a critical concern for businesses worldwide. About 82% of Indian consumers consider the protection of their data one of the most crucial factors in building trust with businesses, showcasing the importance of prioritizing data security among businesses of all sizes. At Infobip, as a global cloud communications platform, we comply with privacy regulations in every region we operate, including GDPR, CCPA, and POPIA. We drive compliance strategies, train employees, build a culture of data protection, implement privacy requirements, conduct regular controls, and ensure adherence to global data protection laws.
The Digital Personal Data Protection (DPDP) rules in India present businesses with an opportunity to strengthen customer trust. Investments in robust data protection measures enable companies to safeguard customer data effectively. Adopting privacy-first practices – such as multi-factor authentication, regular audits, data minimization and anonymization, encryption of data in transit and at rest, and real-time threat detection – helps organizations mitigate risks while fostering customer loyalty in an increasingly digital landscape.
Additionally, incident response planning is crucial for securing customer data. By leveraging advanced technologies like AI, machine learning, and end-to-end encryption alongside privacy-first practices, organisations can not only mitigate risks but also differentiate themselves and build brand credibility, essential for sustainable growth in today’s digital economy.
Parag Khurana, Country Manager, India, Barracuda Networks
“Data Privacy Awareness Day is a timely reminder of the role data protection plays in safeguarding the privacy of personal information and the need to ensure the security of our digital data ecosystems. With the introduction of the draft framework for implementing the Digital Personal Data Protection Act (DPDPA), organizations in India now have a clear structure to help them strengthen their approach to data privacy and mitigate cybersecurity risks.”
“In practical terms, this means implementing robust measures such as encryption, access controls, authentication, and reliable data backup and recovery to keep sensitive information protected at all times. However, securing personal data goes beyond compliance—it requires building a strong, proactive security posture that can detect, block, investigate, and remediate unauthorized access swiftly.”
“To achieve this, organizations should adopt multi-layered, defense-in-depth security solutions. These include advanced threat detection and prevention capabilities as well as integrated incident response to address emerging threats effectively.”
“As India’s digital economy continues to grow, embedding privacy and security into the foundation of business operations will be essential—not only for regulatory compliance but also for maintaining trust and resilience in an increasingly connected world.”
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