Businesses overusing AI will find themselves disadvantaged when developing marketing strategies and marketing programs in 2024, says Robotic Marketer founder.
“AI is a productivity tool. It’s a tool to do fast analysis. Without using AI tools that integrate with your tech stack, it is a one-size-fits all, and something not to be relied upon:” Mellissah Smith
ATLANTA, GEORGIA, UNITED STATES, December 26, 2023 /EINPresswire.com/: As the business world stands on the precipice of 2024, marketing industry expert Mellissah Smith forecasts a seismic shift in the competitive landscape due to the overuse and misuse of generic AI in marketing.
The pivotal new year, marked by the emergence of a stark competitive gap caused by a one-size-fits-all approach provided by many AI platforms, heralds a call to action for businesses worldwide that are being led by over-use of AI for content and strategy without bespoke data analysis and benchmarking.
“In the race to embrace AI, the market is inadvertently veering towards a divide that will separate the leaders from the laggards,” says Mellissah Smith, the founder behind Robotic Marketer, a world-first AI-powered marketing strategy technology platform. “2024 will witness the dawn of an AI divide where businesses that recognize and act upon the need for personalized, data-driven AI strategies will gain a distinct competitive edge. Those continuing down the path of generic AI solutions will find themselves outpaced and outmanoeuvred by companies that are using their available data and content personalization to connect with customers. This isn’t just a minor shift; it’s a critical juncture that will significantly impact the competitive landscape in 2024 and the years that follow.”
Mellissah Smith, with her three decades of marketing experience, states, “2024 isn’t just another year; it’s been 12 months since Open AI’s ChatGPT changed the way everyday people thought about AI and only 6 months since many companies have realized that they can’t afford not to get on the bandwagon of AI. However, the overuse of generic AI has reached its zenith, and this has been largely due to people not knowing how AI is developed and how it will best suit their company’s needs. AI is now intricately woven into the fabric of each business’s unique narrative, so it’s time to create some maturity in its use.”
Smith addresses the critical shortfall in current AI applications: “The market is inundated with tools that offer a one-dimensional view, leading to strategies that are as broad as they are bland. Our commitment at Robotic Marketer is to transcend this norm, and as a company that has been in the market since 2017, we have been able to create the labyrinth of machine learning. We’re introducing an AI that doesn’t just analyze but understands, interprets, and develops strategies with a level of precision and personalization previously unimagined.”
Robotic marketers’ innovation sets a new precedent in both the marketing and consulting industries. “We’re not just creating another marketing tool; we’re creating an AI platform that becomes the heart of your marketing strategy. It’s about developing a dynamic, intuitive understanding of your business goals, market nuances, and customer dynamics,” Smith states.
As businesses prepare to navigate the complexities of 2024, Smith underscores the imperative for a strategic renaissance. “The future is not about broad strokes but about the detail and depth that create relevance.”
“The economy will dictate how many businesses navigate 2024, which requires those companies most affected by a downturn to automate tasks where possible. Scaling marketing efforts is possible with AI, particularly if you have the right marketing strategy in place, but it must come with personalization.”
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