Publishers require minimal resources to start maximizing content monetization on YouTube
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a service that provides web publishers with technology and capability to leverage YouTube as a new revenue stream with the use of minimal resources.
YouTube has continued to see growth in recent years, with total potential ad reach reaching 2.53 billion in 2024, while YouTube Ads revenues in the third quarter of 2024 grew 13% year-on-year to over US$8.9 billion.
AnyMind Group recently launched an AI-based short-form video generation feature on its platform for web and app publishers, AnyManager, that utilizes artificial intelligence to automatically extract article content and produce short-form videos from these articles. These short-form videos can then be published on social media platforms or a publisher’s own website.
AnyMind Group is also a YouTube Partner Sales program partner, which enables the company to provide reserved inventory on content published by its networked channels on YouTube, including programmatic guaranteed pre-roll, mid-roll and post-roll inventory and “100% share of voice reservations,” on top of open auction inventory.
Through a combination of these offerings, web publishers can now easily generate video content using minimal resources, and maximize monetization of such content on YouTube. Web publishers with already-established YouTube channels can also capitalize on AnyMind Group’s YouTube Partner Sales to maximize earnings on YouTube.
Hitoshi Maruyama, Managing Director, Publisher Growth, AnyMind Group, said: “With a greater diversification of audience attention, it’s crucial that online publishers are able to quickly capture key market shifts. As we continue to open up more revenue streams for publishers, we’re able to combine our technology for publishers with a unique business model that encompasses capabilities as a YouTube Creator Service Provider and Google Certified Publishing Partner – and we’re now able to provide a greater depth of capabilities to publishers in this area.”
Publishers can leverage AnyManager for revenue growth on their web and app properties through features such as AnyManager Tag Service and AnyManager SDK to receive demand from multiple premium demand sources through a single ad tag or SDK, including demand from AnyDigital Premium Marketplace. Publishers can also tap on features for analytics, user engagement and retention, revenue optimization, and more through the platform.
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