Facebook’s parent firm, Meta Platforms, has discussed integrating its generative AI model into Apple’s recently unveiled AI system for iPhones.
The action is being taken as Apple prepares to integrate technology from other artificial intelligence (AI) firms into its devices, following rumors that it was in talks to collaborate with Alphabet (GOOGL.O), a longtime partner in search, on a new tab. The manufacturer of iPhones is also anticipated to talk about joint ventures with other AI firms in other countries, like China, where Microsoft-backed OpenAI chatbot ChatGPT is prohibited. According to the source, which cited people familiar with the matter, AI firm Anthropic has been in talks with Apple to integrate its generative AI into Apple Intelligence.
According to the source, which cited people with knowledge of the situation, AI firm Anthropic has been in talks with Apple to integrate its generative AI into Apple Intelligence. Anthropic and Meta declined to comment, and Apple did not immediately reply when contacted for comment outside of regular business hours. The source stated that the talks are not finalized and may not proceed, but that agreements with Apple would enable AI businesses to distribute their products more widely.
Although the exact amount of the possible financial windfall is unknown, the report stated that AI businesses were in discussions to sell premium memberships to their services through Apple Intelligence. According to a person with knowledge of the situation, Apple and AI search firm Perplexity have also discussed integrating Perplexity’s generative AI technology into Apple Intelligence. This month, Apple unveiled its eagerly anticipated AI strategy, announcing that ChatGPT will be available on its devices and that new Apple Intelligence technology will be integrated into all of its apps, including Siri. The company also hinted that it will set itself apart from competitors Microsoft and Google by putting privacy “at the core” of its features.
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