A source claimed that Apple is in talks to include Google’s Gemini artificial intelligence (AI) engine within the iPhone.
Apple (AAPL.O) is in negotiations to integrate Google’s Gemini artificial intelligence (AI) engine inside the iPhone, according to a source on Monday.
According to the source, Apple has also lately had talks with Microsoft (MSFT.O), opened a new tab-backed OpenAI, and given its concept some thought.
Based on its own in-house AI models, Apple is building new features for its future iPhone iOS 18, but the source stated that the company is looking for a partner to power generative AI features, such as the ability to create images and write essays in response to basic prompts.
The parties have not yet decided on an AI accord’s conditions or branding, nor have they decided how it would be executed. The report also stated that it is doubtful that any agreement would be made public until June, when Apple is scheduled to have its yearly Worldwide Developers Conference.
When a source reached out to Apple, Google, and OpenAI for comment outside of regular business hours, they did not immediately answer.
While competitors Microsoft and Google are incorporating generative AI into their products, Apple has been lagging behind. Generative AI is capable of producing responses to written cues that resemble those of a human.
Tim Cook, the CEO of Apple, stated last month that the business is “significantly” investing in the field and that it will reveal more information about its intentions to employ generative AI later this year.
Through an existing agreement, Google is able to take the lead as the default search engine for Apple’s Safari web browser.
The United States and its state allies claim that Google illegally suppressed competition by paying billions of dollars to Apple and other corporate partners to guarantee that its search engine would be the default on the majority of phones and online browsers, which has put the arrangement under regulatory review.
In January, Google launched a new tab in collaboration with Samsung (005930.KS) to roll out various generative AI technology products in the South Korean firm’s Galaxy S24 series of smartphones.
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