BD Software has forged strategic tie-ups with top-notch cybersecurity software companies to fortify its position in the Indian market and provide users with comprehensive solutions.
This is an exclusive interview conducted by Santosh Vaswani, Editor at CIO News with Zakir Hussain, CEO of BD Software Distribution Pvt. ltd.
How does BD Software Distribution differentiate itself from competitors in the market?
BD Software sets itself apart by excelling in key areas crucial to our customers and partners. This includes a comprehensive and diverse portfolio of leading cybersecurity products and utility solutions from top-notch brands. As a value-added distributor (VAD) in the technology industry, our primary goal is to provide additional value to our partners and end-users beyond simply distributing products. We offer extensive technical support to both partners and end-users, including pre-sales consultation, product demonstrations, installation assistance, and troubleshooting. We provide training programs and certification courses to empower our partners and end-users with the skills and knowledge needed to effectively use and deploy the products we distribute. Our team includes product experts who can advise on the best solutions for specific needs, helping partners and end-users make informed decisions. We collaborate with partners to design and implement customized solutions that cater to their unique requirements. We offer marketing resources, including co-branded collateral and marketing campaigns, to help partners promote products effectively. We ensure efficient and timely product delivery and inventory management to prevent stockouts or overstocking. In the security space, we assist partners and end-users in ensuring compliance with relevant regulations and industry standards. We keep partners and end-users informed about the latest product updates, industry trends, and security threats. Almost every company using computers is our target area or segment.
What potential do you see in the Indian IT security distribution space?
The Indian IT security distribution space holds significant potential due to the increasing awareness of cybersecurity threats and the growing adoption of digital technologies. With a large and diverse market, there’s ample room for distributors to offer a wide range of cybersecurity solutions and services. As businesses and individuals prioritize data protection, compliance, and risk management, IT security distributors in India can capitalize on this demand by providing innovative, customized, and cost-effective cybersecurity solutions. The potential for growth is also driven by government initiatives promoting digital transformation and a heightened focus on securing critical infrastructure in the country.
Which products or solutions does the company have in its extensive portfolio for the IT industry?
BD Software Distribution Pvt. Ltd. has been the exclusive country partner since 2016 for one of the top brands in the cybersecurity industry worldwide, Bitdefender. BD Software distribution portfolio includes Safetica (DLP solutions), CoSosys End Point Protector (DLP solutions), Zecurion (DLP solutions), and ePrompto (Single Console for Managing Devices, Improving Performance, and Installing Security Patches). Send-Quick (an alert management system with two-factor authentication), 42 Gears (mobile device management), GoldPhish (a phishing simulator), Zaperon (zero-trust network access with passwordless authentication), VMRay (an advanced malware and phishing analysis sandbox), XDECE (data classification), DocShifter (document conversion software for enterprises), Abbyy (OCR and documentation), and Foxit (PDF software and tools).
What is BD Software Distribution’s overarching strategic vision, and how has it changed during your tenure?
At BD Software Distribution, our vision for the future is to become a leading player in the IT security industry in India. We understand that the industry is constantly evolving, with new threats and challenges emerging every day. To stay ahead of the curve and meet the evolving needs of our customers, we have devised a comprehensive plan to expand and adapt. Firstly, we aim to expand our product portfolio by partnering with top-tier global IT security companies. This will allow us to offer a wider range of cutting-edge solutions that address the latest threats and vulnerabilities. Secondly, we recognize the importance of providing exceptional customer service in an industry where trust and reliability are paramount. We plan to invest in training and development programs for our team members to enhance their technical expertise and customer relationship management skills. This will enable us to provide personalized support and guidance tailored to each client’s unique requirements. Furthermore, as technology advances rapidly, we understand the need for continuous innovation. We intend to foster strategic partnerships with research institutions and industry experts to stay at the forefront of technological advancements in IT security. Lastly, but most importantly, we aim to build strong relationships with our customers by understanding their specific pain points and delivering customized solutions that meet their needs effectively. By actively seeking feedback from our clients on their experiences with our products and services, we can identify areas for improvement and implement necessary changes promptly.
Tell us more about your strategic tie-ups with software security companies.
BD Software has forged strategic tie-ups with top-notch cybersecurity software companies to fortify its position in the Indian market and provide users with comprehensive solutions. These collaborations involve partnering with leading security OEMs to expand and diversify the products and solutions portfolio. By integrating cutting-edge technologies from these software security companies, BD Software has enhanced its offerings, ensuring robust protection against evolving threats. Efficient training programs have empowered effectively to promote and support the products and solutions. These strategic alliances not only strengthen the competitive edge but also create synergies in addressing diverse cybersecurity needs. Overall, these tie-ups signify a commitment to delivering high-quality, innovative solutions and fostering a dynamic ecosystem that leverages the strengths of both BD Software and security partners in the rapidly evolving cybersecurity landscape.
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