Devendra Meel promoted by Zepto to the position of CBO

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Devendra Meel promoted by Zepto to the position of CBO
Devendra Meel promoted by Zepto to the position of CBO

After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5 million+ subscribers today, said The company’s Aadit Palicha, co-founder and CEO.

Devendra Meel has been promoted to the position of Chief Business Officer of Quick Commerce startup Zepto, with effect from July 2024.

As the head of category management, Meel will cultivate brand alliances and make sure that every essential category on the platform has the best possible selection, pricing, availability, and growth.

“Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5 million+ subscribers today,” said Aadit Palicha, co-founder and CEO, Zepto.

Formerly with Zomato and Jio, Meel spearheaded unique initiatives. She graduated from IIM-Bangalore.

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