The largest internet corporations worldwide are reportedly in constant contact with EU regulators to ensure that their AI products adhere to the EU’s strict data protection laws.
According to Ireland’s influential data regulator, the biggest internet companies in the world are interacting closely with EU regulators to make sure their AI products comply with the EU’s stringent data protection laws.
The primary EU regulator for Alphabet (GOOGL.O) is Ireland’s Data Protection Commission. Though its extensive powers have not yet been tested on AI, Google, Meta (META.O), Microsoft (MSFT.O), TikTok, and OpenAI, among others, stated that they may eventually force adjustments to business models to ensure data privacy is safeguarded.
In an interview on Tuesday, the two senior officials at Ireland’s Data Protection Commission stated that AI raises a variety of potential problems for data privacy.
Regulators must determine what legal justifications exist for the use of personal data and whether or not businesses should be permitted to search the internet for public data in order to train AI models.
AI operators must also clarify how they can protect people’s data rights, including the ability to have their data deleted. The Irish officials stated that it is imperative to tackle the possibility of AI models providing inaccurate personal information about individuals.
Dale Sunderland, one of the two Data Protection Commissioners for the Irish regulator, stated that “there has been extensive engagement” from major U.S. internet companies like Google, Meta, TikTok, LinkedIn, and OpenAI.
“They’re seeking our views on some of their new products in the AI space, particularly the large language model space.”
After consulting with the Irish authority, Google decided to postpone and modify its Gemini AI chatbot, he added.
Due to the fact that the majority of the largest US internet companies have their EU head offices in Ireland, the European Data Protection Board, which is currently developing guidelines for AI operations under EU data protection law, allows other regulators to weigh in on decisions.
Operators of AI models will need to abide by the EU’s historic new AI Act starting next month. However, they will also need to abide by the General Data Privacy Regulation, the bloc’s main data privacy regulation, which carries fines of up to 4% of a company’s total output.
“National regulators, like us, have a lot of power,” stated commission chair and other Ireland Data Protection Commissioner Des Hogan.
“If they haven’t done proper due diligence around the impacts of new products or services, they run the risk of having to change the design downstream.”
Also read: Unveiling the Ethical Imperatives: Navigating the Intersection of AI and Cybersecurity
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