FlapKap, with the new funding plans to increase its capacity in helping more e-commerce businesses in the MENA region scale
FlapKap, a Middle East tech enabled financing platform start-up has raised $3.6 million in seed round. The round included participation from Bolt by QED, Nclude, Outliers, and A15. This latest capital injection comes six months after the company’s pre-seed raise which raised $1.2 million. In amount of funding disbursed and number of serviced clients, it also coincides with the company recording significant milestones of a MoM growth of ~200%.
As the region’s foremost and leading revenue-based financing player, FlapKap, with the new funding plans to increase its capacity in helping more e-commerce businesses in the MENA region scale and maximise their growth potential, as well as consolidate its position. By offering e-commerce businesses the ability to scale their inventory and digital ads now, while flexibly paying later, the company aims to solidify its presence in Saudi Arabia, the UAE and Egypt.
By targeting businesses that have traditionally had limited access to bank or venture capital financing, FlapKap, co-founded by Ahmad Coucha and Khaled Nassef, with founding team Sherif Bichara and Adel Hodroj, enables e-commerce businesses to scale and grow. For deployment on inventory and digital marketing spend, FlapKap offers insights and analytics to e-commerce businesses to help them accelerate growth and swift access to working capital financing.
The company prides itself on fast and data-driven decision making, which allows it to make merchants an offer less than 48 hours after they sign up. Fees are paid back as a percentage of revenues, meaning that if revenues slow down, so do repayments, and merchants do not have to worry about late fees or penalties.
The company targets e-commerce businesses which have been operational for at least 6 months.
Including Dresscode, Palma, Tam’s Shoemaker, and Raw African, amongst others, FlapKap has so far worked with some of the region’s most-promising e-commerce firms, helping in some cases generate >85% increase in revenue and over 70% increase in net profits within a few months.
With Shopify, Woocommerce, Facebook and Google, FlapKap has also recently integrated its AI-based insights and financial data analytics and expects to strike more partnerships with players in the ecosystem.
Ahmad Coucha, FlapKap CEO and Cofounder said, “As we develop our platform and expand our capacity to enable even more e-commerce platforms to attain their full growth potential, we’re excited to be joined by prominent global investors with deep knowledge and extensive expertise in the revenue-based financing space, having previously invested in some of our international peers. Our rapid growth within a short period of time demonstrates the massive unmet demand in our region and, being founders ourselves, we take huge pride in being able to offer this founder-friendly financing to founders and entrepreneurs all across the region.”
Recent research suggests that the e-commerce markets in Saudi Arabia, UAE and Egypt alone account for a combined $21.4 billion and is projected to grow by more than 50% to $33.3 billion in 2025.
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