Senior executives at Flipkart, an e-commerce platform, revealed to the media that the company is placing significant bets on customization, GenAl, and video commerce to boost customer engagement and growth, particularly during its annual festive sale known as The Big Billion Days.
“Personalization, GenAl, and video commerce are key themes for us. The more we customize and personalize, customers respond very well,” said Harsh Chaudhary, VP, Growth, Flipkart.
Chaudhary revealed data from the BBD sale of the previous year, stating that live commerce resulted in twice as many conversions as standard product sites. “Brands utilizing live commerce during BBD events have seen significant spikes in conversion, especially in high-trust categories like electronics and beauty,” he added.
Chaudhary added that, across major categories like fashion, beauty, personal care, home décor, and furnishings, customers from Tier 2 plus regions accounted for 65% of Flipkart’s total video commerce engagement.
Highlighting the growth of Flipkart’s ad vertical ahead of BBD, Sandeep Karwa, VP, Flipkart Ads, shared, “In the previous BBD, the audience we were creating was in the range of 500. This BBD, we have expanded to close to 5,000. There is a 10x jump in audience that brands can target via Flipkart ads.”
Karwa went on to say that within the past year, 50% of Flipkart merchants have seen an increase in their on-app customer reach of over 100% because of Flipkart marketing items.
Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter
About us:
CIO News is the premier platform dedicated to delivering the latest news, updates, and insights from the CIO industry. As a trusted source in the technology and IT sector, we provide a comprehensive resource for executives and professionals seeking to stay informed and ahead of the curve. With a focus on cutting-edge developments and trends, CIO News serves as your go-to destination for staying abreast of the rapidly evolving landscape of technology and IT. Founded in June 2020, CIO News has rapidly evolved with ambitious growth plans to expand globally, targeting markets in the Middle East & Africa, ASEAN, USA, and the UK.
CIO News is a proprietary of Mercadeo Multiventures Pvt Ltd.
