Alphabet’s Google is considering charging for premium features on its search engine, which is powered by generative AI.
It was revealed on Wednesday that Alphabet’s Google is thinking of charging for premium features on its generative AI-powered search engine, citing people familiar with the proposal.
As per an article, the tech giant is considering multiple alternatives, one of which is to integrate Al-powered search features into its premium subscription services. These services already grant access to its new Gemini Al assistant in Gmail and Docs.
In extended trading, Alphabet’s shares fell by almost 1%.
In an effort to catch up in the rapidly evolving AI market, Google would be the first to place any of its main products behind a paywall. According to the article, its conventional search engine would stay free to use, and advertisements would still show up next to search results, even for subscribers.
“An ad-free search experience is not something we are developing or thinking about. In an email, the company said, “As we’ve done many times before, we’ll continue to build new premium capabilities and services to enhance our subscription offerings across Google.”
Microsoft and OpenAI, the companies behind ChatGPT, are two prominent players in the industry that have drawn the attention of corporate leaders. Google, on the other hand, is the inventor of the technology that laid the groundwork for the current boom.
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