Google, a division of Alphabet, is continuing its strategy to integrate its diverse Artificial Intelligence (AI) teams by relocating the team behind its Gemini AI assistant app to its DeepMind research centre.
Chief Executive Officer Sundar Pichai stated in a blog post on Thursday that the search giant is streamlining its organisational structure in order to “keep increasing the pace of progress” of AI development. Additionally, he revealed that after four years of leading Google’s main businesses, Prabhakar Raghavan, the most senior head of the company’s search and advertising groups, is stepping down. According to Pichai, Raghavan will take up a new position as Google’s chief technologist.
The position of head of Google’s search, advertising, mapping, and shopping services will be taken over by Nick Fox, a seasoned Google executive who served as Raghavan’s search deputy.
For the past two years, Google, the world’s most popular search engine, has fought the idea that it has fallen behind companies like Microsoft, OpenAI, and other startups in releasing new generative AI tools and services. However, it must be careful not to eat into its main source of revenue as it strives to remain competitive with new competitors upending search. Pichai presented the reorganisation as a means of expediting the business’s advancements in artificial intelligence in his statement.
In an effort to outperform competitors like OpenAI and Anthropic, Google has been combining its AI-focused teams during the past six months. The company relocated its research, models, and accountable AI teams to the DeepMind business in April. Soon after, it combined DeepMind with Google Brain, a competitor’s internal research division.
Google purchased DeepMind in 2014 after it was established in London in 2010 as an academic research centre. According to executives, the lab’s focus has recently changed from its initial goal to one that is more product-driven.
Eli Collins, director president of product at DeepMind, told Bloomberg News last month that “so many of the leading research labs are actually product companies at this point,” both inside and outside of Google. According to him, DeepMind needs to “pick up the pace” in order to stay up with the rapid advancements in AI.
The federal authorities’ increasing antitrust investigation has also presented difficulties for Google. The US Justice Department accused Google of unlawfully controlling the online search and advertising marketplaces, and the corporation lost the trial in August.
Closing arguments are set for November after a trial involving the company’s purported control over the technology used to purchase and sell web advertisements ended in September. In that circumstance, a decision is anticipated at the conclusion by the year.
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