Strategic entry into the Kingdom aims to revolutionize customer engagement and support Vision 2030’s digital goals.
Riyadh, KSA, October 21, 2024: Gupshup, a global leader in conversational AI engagement, is excited to announce its entry into the Saudi Arabian market, marking a significant milestone in the company’s international growth journey. With the launch of Gupshup Technology Gulf Limited, its local arm, Gupshup is set to provide a wide array of conversational solutions tailored to meet the needs of Saudi businesses. This strategic initiative aligns closely with Saudi Arabia’s Vision 2030 digital transformation agenda and reinforces Gupshup’s commitment to the Middle East region.
Through this expansion, Gupshup will introduce its state-of-the-art Conversation Cloud platform to businesses in Saudi Arabia, empowering them to elevate customer engagement through cutting-edge conversational experiences. With this innovative solution, Saudi businesses can now seamlessly:
- Digitize customer interactions using AI-powered agents that facilitate real-time, intelligent conversations.
- Automate customer engagement through conversational campaigns.
- Drive sales growth via conversational commerce and consultative sales strategies all through a single, unified platform.
To meet the unique requirements of the Saudi market, Gupshup offers ACE LLM, a domain-specific generative AI model that enables the development of highly intelligent, human-like chatbots in Arabic. This AI-powered solution will help brands deliver a superior conversational experience with personalized and culturally relevant customer interactions.
Conversations are already a key engagement channel in Saudi Arabia. According to a survey by the Saudi Centre for Public Opinion Polling, 92% of Saudis use WhatsApp, making it an ideal channel for business communications. Gupshup’s presence in the Kingdom will allow brands to leverage its Conversation Cloud to create meaningful customer interactions.
“Saudi Arabia is a pivotal market in our global expansion strategy. We’re witnessing a remarkable surge in business messaging adoption across the Kingdom, driven by a digitally sophisticated consumer base that increasingly prefers conversational interactions with brands. Our commitment goes beyond just providing technology—we aim to be a strategic partner in KSA’s digital transformation journey, helping businesses harness the power of conversational engagement to drive growth and customer satisfaction,” said Beerud Sheth, co-founder and CEO of Gupshup.
Gupshup is aligned with Saudi Arabia’s ambitious Vision 2030 plan, which aims to diversify the nation’s economy through digital transformation and technological innovation. Saudi Arabia’s emergence as a key technology hub, fueled by government initiatives, a tech-savvy population, and the growing popularity of business messaging, offers an ideal landscape for Gupshup to thrive and contribute to the region’s digital growth.
This move follows Gupshup’s strong performance in the UAE market over the last two years, with the GCC region becoming one of the company’s top markets globally. Gupshup has established a robust foothold in Dubai and earned the trust of prominent regional brands like Abu Dhabi Commercial Bank (ADCB), Emaar, Talabat, Bayut, Lulu Exchange, SACO, SMSA, Ajlan & Bros, Alsaif Gallery, Dukhon, Apparel Group, Sharaf DG, and Petromin.
Mukul Yadav, Senior Director and Head of the MENA region, shared his vision for the Saudi market: “Saudi Arabia represents a tremendous opportunity for Gupshup, and we are targeting five-fold growth in the coming year. Our experience in transforming customer engagement for retail and e-commerce brands in the UAE and India has given us a deep understanding of the region. Many of our UAE-based clients have a strong presence in the Kingdom, positioning us for rapid success in this market.”
Yadav added, “We’re not just introducing technology—we’re bringing a consultative approach that has helped businesses across the region transform their customer engagement strategies. Our success in the UAE provides a robust blueprint for delivering similar transformative results in Saudi Arabia.”
Globally, Gupshup serves more than 45,000 customers and facilitates over 120 billion messages every year across more than 100 languages. With its entry into Saudi Arabia, Gupshup aims to replicate this success, empowering local brands to innovate, grow, and succeed through conversational AI and helping drive digital transformation in line with the Kingdom’s objectives.
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