According to a survey conducted by software marketplace G2, 65% of software buyers worldwide intend to increase their investment in artificial intelligence (AI) software over 2025. For buyers based in India, this percentage rises to 81%, highlighting the “growing influence” of Al on purchasing decisions.
In 2025, 78% of Indian customers and 52% of buyers worldwide intend to spend more on software and technology, with artificial intelligence (AI) predicted to be a major factor in this increase.
Citing a prior poll conducted in March 2024, G2 revealed that 75% of respondents based in India and 56% of all respondents stated their firm has purchased an Al platform in the last three months.
“Al is changing—and will revolutionize—the way software is researched, purchased, and sold,” said Godard Abel, co-founder and CEO, G2. “We’ve already observed the shift of B2B (business-to-business) software buying to mirror consumer-like shopping.”
In the age of AI, the industry is seeing an acceleration in software innovation and the shift to digital buying, the chief executive said. “Buyers want to find the right tools for their business and see value from them faster than ever. In this new environment, vendors have an opportunity to meet rising expectations—moving at the speed of Al to deliver new innovations and immediate ROI for customers.”
G2 claims to be the largest software marketplace in the world, with over 90 million users utilizing its platform each year, including staff members from every Fortune 500 company. Several software and services firms of all sizes have worked with G2 to build their businesses, including Salesforce, HubSpot, Zoom, and Adobe.
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