- RAISING combines the company’s expertise in data science to develop advanced solutions based on Artificial Intelligence.
- This new division includes technological tools such as ad-machina, Gauss AI and Trust Generative AI, offering innovative solutions for measuring and optimizing marketing strategies.
MADRID–( BUSINESS WIRE ): Making Science (BME Growth: MAKS), a technology and digital marketing consultancy specializing in e-commerce and digital transformation, has announced the launch of RAISING, its new technology division that combines business expertise with data science capabilities to develop advanced AI-based solutions. This new initiative aims to transform brands’ marketing strategies through predictive, generative and automated AI technologies, optimizing results across the entire funnel.
AI-Powered Solutions to Transform Marketing
RAISING integrates cutting-edge tools that strengthen its technological proposition. Among them, ad-machina, Making Science’s flagship technology that uses generative AI to automate the creation and multi-platform activation of personalized ads in real time. The tool has proven its effectiveness on platforms such as Performance Max and Meta, achieving up to 30% more conversions than traditional methods. Its advanced features allow the dynamic adaptation of text, image or video ads to the needs of the market and users, incorporating detailed data analysis, automatic translation and large-scale optimization, ensuring more effective and profitable campaigns, which major companies such as Banco Santander or MediaMarkt have already integrated into their business plans.
Another key product of this new division is Gauss AI, designed to predict user behavior and optimize attribution, measurement, and media planning strategies. This system helps companies identify the most relevant and profitable interactions, increasing the effectiveness of their campaigns. Trust Generative AI is positioned as a versatile and secure tool for generating content at scale, automating internal and external processes in areas such as marketing, SEO, and human resources, while ensuring regulatory compliance and final human control.
A step forward in technological innovation
The launch of RAISING strengthens Making Science’s position as a reference point in technological innovation applied to marketing.
According to José Antonio Martínez Aguilar, founder and CEO of Making Science: “With the launch of RAISING, we reaffirm our commitment to innovation and our ability to provide disruptive technology solutions that transform the way brands interact with their audiences. With this division, we want our clients to optimize their results and access new opportunities in an increasingly competitive and complex digital environment, offering technology (SaaS) so that their own teams can develop their business strategies.”
The launch of RAISING coincides with a further investment from the SOPEF II fund (Spain Oman Private Equity Fund), managed by MCH , which is increasing its commitment with a contribution of 10 million euros to finance the growth of the Making Science Marketing & AdTech subsidiary , bringing the total to 50 million euros over the next two years.
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