Adrit Mishra, Chief Operating Officer of Tata Starbucks, welcomed Maheshwari, stating, as we continue to build the category in India and extend our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to enhance our product and marketing plans.
Mitali Maheshwari has been named Head of Product and Marketing for India by Tata Starbucks. In her new position, Maheshwari will spearhead product innovation and brand marketing activities, drawing from her extensive ten years of significant experience in brand management and marketing.
Adrit Mishra, Chief Operating Officer of Tata Starbucks, welcomed Maheshwari, stating, “As we continue to build the category in India and extend our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to enhance our product and marketing plans. With Mitali on board, we also look forward to strategic product innovation that blends the best of global and local tastes for consumers in a familiar manner. Mitali’s dedication to her craft, combined with her strategic mindset and innovative approach, makes her an invaluable addition to our team.“
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