As this year’s elections took place around the globe, Meta claimed on Tuesday that concerns that artificial intelligence might spread false information to trick voters worldwide were unfounded.
Nick Clegg, head of global affairs at Meta, told reporters that the company’s platform remained steadfast in its defenses against false influence campaigns and that there was no indication that such concerted initiatives received much attention online.
“I don’t think the use of generative AI was a particularly effective tool for them to evade our tripwires,” Clegg said of those behind coordinated disinformation campaigns.
“The delta between what was expected and what appeared is quite significant.”
According to Meta, players from China, Iran, and Russia were responsible for the majority of the covert influence activities it has stopped in recent years.
However, given that generative AI technologies are anticipated to advance and become more widely used, Meta has no intention of letting its guard down.
According to Clegg, 2024 will be the largest election year ever, with an estimated 2 billion voters casting ballots in several nations worldwide.
“People were understandably concerned about the potential impact that generative AI would have on elections during the course of this year,” Clegg said during a briefing with journalists.
“There were all sorts of warnings about the potential risks of things like widespread deep fakes and AI-enabled disinformation campaigns.”
It became an industry-wide effort to prevent the malicious use of generative AI in elections,” Clegg said.
When Mark Zuckerberg was invited to President-elect Donald Trump’s Florida property this week, Clegg claimed he was unaware of whether the two men discussed Meta’s content moderation standards.
Trump has criticized Meta, claiming that the site suppresses conservative political opinions.
“Mark is very keen to play an active role in the debates that any administration needs to have about maintaining America’s leadership in the technological sphere…and particularly the pivotal role that AI will play in that area,” Clegg said.
According to Clegg, Meta is “redoubling” its efforts to increase the accuracy with which it targets content for removal in accordance with its principles after realizing in retrospect that it “overdid” content monitoring during the Covid-19 outbreak.
“Our content rules evolve and change all the time,” Clegg said.
“We will definitely continue to work on all of that, mindful of the fact that we’re never going to get it perfectly right and to everybody’s satisfaction.”
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