The launch of ‘GO Savings Account’ bridges the gap between traditional and digital banking by offering a compelling value proposition for customers.
Mumbai, October 19, 2023: RBL Bank, one of India’s leading private-sector banks, announced the launch of its latest digital banking product, the GO Savings Account. With a zero-balance account, a simple account opening process, and easy-to-operate features, the product caters to customers of all age groups.
The GO Savings Account signifies a modern shift in the world of banking, presenting a novel subscription-based model. The product offers multiple customer-friendly advantages, including high interest rates of up to 7.5%* per annum, a premium debit card, vouchers worth Rs. 1,500 for premier brands, comprehensive cyber insurance cover, accident and travel insurance up to Rs. 1 crore, a free CIBIL report, and an array of premium banking services, all bundled into a single package at a 1st year subscription fee of Rs. 1999 + taxes and an annual renewal fee thereafter of Rs. 599 + taxes.
The streamlined account opening process will enable customers to open an account in minutes by providing their PAN and Aadhaar details. Further, GO Account holders will enjoy fee-free transactions.
Deepak Gaddhyan, Head of Branch and Business Banking, RBL Bank, said, “The launch of ‘GO Savings Account’ bridges the gap between traditional and digital banking by offering a compelling value proposition for customers. With our user-friendly account opening experience bundled with the new-age subscription-based model and services thereon, we aim to bring digital convenience to a larger customer segment.”
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