In his new position, he will be in charge of leading the brand’s strategic efforts and enhancing Citroen’s influence and market share in India.
Shishir Mishra has been promoted to the position of Brand Director for Citroen in India by European auto manufacturer Stellantis India, with immediate effect.
In his new position, he will be in charge of leading the brand’s strategic efforts and enhancing Citroen’s influence and market share in India. The statement, according to the corporation, is part of its dedication to developing and empowering internal talent.
Mishra provides a lot of knowledge and expertise from his twenty-four years in the banking and financial services sectors as well as the automobile industry. He was Head of Sales & Marketing Synergy Functions for Jeep and Citroen in India prior to being appointed Brand Director. In this capacity, he is reported to have had a significant impact on demand and distribution, dealer network development, finance and insurance, after-sales operations, and online sales.
Aditya Jairaj, CEO & MD, Stellantis India, said, “We are delighted to appoint Shishir Mishra to lead Citroen in India. His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroen’s brand strategy in this dynamic market. I am confident that under his leadership, Citroen will continue to innovate and excel, further solidifying its position as a leading automotive brand in India.”
Shishir Mishra said, “I am excited to take on this role at an important juncture for the brand and the automotive industry. I look forward to leveraging Citroen’s rich heritage and innovative spirit to strengthen our position in the Indian market, working closely with our dealer partners to deliver exceptional experiences to our customers and drive sustainable growth for the company.”
With a post-graduate degree in sales and marketing, Mishra joined Stellantis in 2018 and was a key member of the team that brought Citroen to India.
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