Shiva Chinnasamy has been appointed as the Chief Technology & Product Officer by Zee Entertainment Enterprises Ltd. (ZEE), effective September 2, 2024. In this new position, Shiva will report to Amit Goenka, President of Digital Business, International Linear Business, Enterprise Technology, and Broadcast Operations & Engineering, and be stationed at the company’s Technology & Innovation Centre (TIC) in Bengaluru.
Shiva will be in charge of the TIC’s efforts in the areas of data, machine learning, and artificial intelligence (AI) and ML to improve user experience across platforms and achieve the company’s expansion goals in its main business divisions.
Speaking on the appointment, Amit Goenka, President – Digital Business, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering, ZEE Entertainment Enterprises Ltd., said, “As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being implemented to enhance the capabilities of the businesses. Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our Technology and Innovation Center is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth. I look forward to working closely with Shiva and the team at TIC to complement the long-term growth trajectory of the company.”
Commenting on his new role, Shiva Chinnasamy, Chief Technology & Product Officer, ZEE Entertainment Enterprises Ltd., added, “I am honored to join the journey of ZEE at a pivotal intersection between content and technology, as the company aims to fortify its capabilities in the realm of content distribution and monetization. I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation-driven growth opportunities for the company.”
Shiva has more than 20 years of experience in data science, analytics, and technology. He works closely with stakeholders and business partners to deliver comprehensive, long-term solutions. Ad tech, eCommerce, omnichannel retail, B2C FinTech, B2B SaaS, platform engineering, and mobile engineering are among the areas he specializes in. In key capacities, he has contributed significantly to the development of several notable products by bringing fresh concepts and meticulous execution to bear. He was formerly employed at Rippling as the India Site Lead, where he was in charge of creating a high-performing, data-driven collaborative culture. Throughout his professional life, Shiva has also had affiliations with numerous international corporations, such as Google, Tesco, Target, Amazon, and Verizon Labs.
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