To power its newer growth engines, including re-architecting the e-commerce platform to offer personalised customer experience, the technology products and services distributor, which has over 900 employees in India currently, and more than 35,000 globally is betting big on India’s digital talent
The $50 billion technology products and services distributor Ingram Micro plans to add 300 technologists in India next year as it morphs from an e-commerce to an Omni-channel provider.
To power its newer growth engines, including re-architecting the e-commerce platform to offer personalised customer experience, the technology products and services distributor, which has over 900 employees in India currently, and more than 35,000 globally is betting big on India’s digital talent. In the US, it handles one out of three mobile devices, and has 1,600 suppliers including Acer, Apple, Cisco, HP, IBM, Lenovo, Microsoft, Samsung, Symantec and VMware. It serves 170,000 customers in 160 countries.
Sanjib Sahoo, EVP and Chief Digital Officer of the technology products and services distributor Ingram Micro said that there customer experience happens in three ways: sales, machine-to-machine interaction, and the e-commerce platform. “We are now creating an Omni-channel experience. We want to serve our customers with a single pane of glass so they can get an integrated experience platform across the globe”, he said. The company plans to hire full-stack developers, product resources, architects, and cloud engineers among other roles.
It is working on a cloud-native strategy. “We are using a B2B2C model. We are creating a B2B platform that will offer a B2C experience. There’s a need for self-service, on-demand, just in time approach – again, single pane of glass”, Sahoo said.
To provide a real-time pricing engine and a personalised experience, the technology products and services distributor is aggregating data globally, harmonising it, and moving towards AI/ML driven capabilities.
India is one of the biggest and a multi-billion dollar market for the company. To help its channels cater to over 10,000 large, medium and small customers, the company covers even tier-4 towns. The technology products and services distributor sells hardware, software, subscription, and services. “We see cloud consumption on the rise in India. The combination of hardware, software, subscription and services will be more evident in the future, and it’s the reason why we are working to enable all that from one platform”, Sahoo said.
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