The Burger Company introduces an AI-powered assistant for a futuristic QSR experience

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The Burger Company introduces an AI-powered assistant for a futuristic QSR experience
The Burger Company introduces an AI-powered assistant for a futuristic QSR experience

The Burger Company presents “Isha – The AI-powered Assistance,” a product that it says pushes the limit of innovation.

The business asserted that TBC, which is revolutionizing convenience and customer service in this sector, is the first QSR brand in India to incorporate this cutting-edge technology.

Isha’s launch represents a dramatic development in the dining experience. With its lifelike appearance, speech, and behavior, this AI-driven human avatar provides a very fascinating and participatory experience. According to an official release, she is outfitted with cutting-edge talents that allow her to see, hear, and comprehend client needs while offering individualized support with a human touch.

The Burger Company, which was founded by Neelam Singh, has been a trendsetter in product innovation, having introduced burgers with flavors and combinations inspired by regional Indian cuisine, such as Makhani gravy, Tandoori paneer, and Chicken 65, among others, and using creative and fashionable serveware to present milkshakes and coolers.

Singh is thrilled to announce the expansion of integrated advanced AI technology across Tier 2, Tier 3, and Tier 4 TBC outlets, saying, “Our aim is to stay ahead of the curve and stay relevant to the young generation by bringing the latest technological advancements to a wider audience, ensuring that innovation is accessible to all our customers.”

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