At present, Zigly offers pet care, comprehensive veterinary care, pet spa and grooming services, pet fashion, pet food, and more.
ETCISO.IN, August 5, 2024: Zigly, a tech-enabled omnichannel pet care brand from Cosmo First Limited, which closed that last fiscal with INR 40 crore GMV, has, over the last six months, cut down losses by one crore rupees per month, Pankaj Poddar, Group chief executive officer, Cosmo First and Zigly, told ETRetail.
Without sharing the exact numbers, he said, “As we were in the consolidation phase, so in the last six months, our monthly losses have started coming down. It means that whatever incremental revenues we are doing are resulting in incremental profit, which was not the case six months ago as incremental sales were resulting in incremental losses.”
“At present, barring the website, stores at a pan India level should turn EBITDA breakeven within the next 12 to 15 months. We have already turned profitable at marketplaces like Amazon and Flipkart,” he added.
The petcare brand had scaled down its online operations because it wanted to make course corrections; however, over the last two months, the brand claims to be growing again.
“We are expecting that online should grow by 20–25 percent only this year, whereas offline should be growing by 75–80 percent,” he asserted.
At present, 70 percent of the revenue of the brand is contributed offline, and the remaining 30 percent comes online. The average cart value of the brand online stands at INR 2,600, whereas offline it is INR 3,000.
“We have 24 experience centers in 11 cities like Chandigarh, Panchkula, Jaipur, Dehradun, Gurgaon, Indore, Lucknow, Noida, Delhi, Bangalore, and Secunderabad, and by this fiscal end, we aim to have 40 experience centers,” he stated.
“We are still on track to open 150 stores in the next four years,” he further added.
Currently, all the experience centers of the brand are company-owned and company-operated; however, going ahead, it plans to explore the franchise-owned and company-operated model.
At present, Zigly offers pet care, comprehensive veterinary care, pet spa and grooming services, pet fashion, pet food, and more.
“During the course of correction, we bet big on vet services. Today, around 11 of our centers can perform surgeries; many of them offer 24 x 7 services, and that has helped us pick up well on a month-on-month basis. Our experience centers have been growing at 7-8 percent MoM; however, we grew by 10 percent last month, and this month we expect that we should be growing at 20 percent,” he asserted.
The pet care brand, which currently has a presence in 5 categories, is eyeing to expand its presence in 20 categories by this fiscal end. It houses 3 private labels: Zigly Lifestyle, FurPro, and Applod.
“Zigly Lifestyle has been there for the last two to three years, and within this we are launching our signature range. We’re launching 8–10 products in the signature range. On September 11, when we’re going to complete our three years, we’ll be launching another 20–30 products, and by the end of this year, we’ll have a range of close to 100 products in our signature range,” he asserted.
“Initially, Applod used to offer shampoos, and now we are coming with balms and creams,” he further added.
The brand, which earlier used to offer 5,000 SKUs online and offline, has cut down to 3,500 SKUs.
Apart from this, to celebrate International Happy Pets Day, Zigly launched Happy Pet Index, a comprehensive tool designed to measure and monitor pet health beyond standard vaccinations.
“And the second thing that we’re doing is, from a grooming perspective, we have launched hair coloring at many of our centers,” he concluded.
As per reported by ETCISO.IN
Also read: Achieving Rapid Outcomes with AI-Driven Cloud Analytics
Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter
About us:
CIO News is the premier platform dedicated to delivering the latest news, updates, and insights from the CIO industry. As a trusted source in the technology and IT sector, we provide a comprehensive resource for executives and professionals seeking to stay informed and ahead of the curve. With a focus on cutting-edge developments and trends, CIO News serves as your go-to destination for staying abreast of the rapidly evolving landscape of technology and IT. Founded in June 2020, CIO News has rapidly evolved with ambitious growth plans to expand globally, targeting markets in the Middle East & Africa, ASEAN, USA, and the UK.
CIO News is a proprietary of Mercadeo Multiventures Pvt Ltd.
