Synchrony recognises the importance of aligning technological advancement with environmental responsibility
Hyderabad, September 12th, 2023: Synchrony, a premier consumer financial services company with a rich history spanning over two decades in Hyderabad, proudly presents a fusion of innovation, sustainability, and artistic expression with the inauguration of a remarkable electronic waste art masterpiece at the Raidurg Metro Station.
Curtis Howse, the Executive Vice President & Chief Executive Officer, Home & Auto; Fanaye Taye, Senior Vice President, HR, Home and Auto; and Tauheed Williams, Senior Vice President, Client Initiatives, Home & Auto, officially unveiled this iconic masterpiece, a monumental structure inspired by Hyderabad’s iconic Charminar. This stunning creation, meticulously crafted with over 2000+ discarded electronic pieces, including motherboards, chips, wires, and LED lights, symbolises Synchrony’s unwavering commitment to innovation and environmental responsibility.
In the presence of a distinguished gathering, which included Andy Ponneri, Senior Vice President, Business Leader India, and Gaurav Sehgal, Senior Vice President, HR, Asia, along with the company’s leadership team and dedicated employees, the unveiling of this masterpiece served as a testament to Synchrony’s deep-rooted relationship with Hyderabad and its dedication to sustainable progress.
As tech companies and startups continue to evolve in the city, there is an increase in electronic consumption. To reduce the negative impact of this surge, Synchrony recognises the importance of aligning technological advancement with environmental responsibility. This unique art piece not only pays homage to Hyderabad, often referred to as ‘Cyberabad’ for its thriving IT industry, but also highlights the incredible power of electronic waste turned into art.
Artist Ranjit Roy & his team, for Synchrony, meticulously assembled this striking structure that embodies the company’s legacy in Hyderabad’s bustling technological landscape. This installation stands as a powerful testament that waste can be transformed into art for a cleaner, greener future for the world.
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