DoubleVerify has been a client of Happiest Minds since 2018 and provides solutions to brands, agencies, and publishers that increase trust in metrics related to digital advertising.
India, September 12, 2023: Happiest Minds Technologies Limited (NSE: HAPPSTMNDS), a ‘Born Digital, Born Agile’, a Mindful IT company, announced that its work for DoubleVerify has been recognised by ISG as a standout in the 2022 Digital Case Study Awards.
ISG, a leading technology research and advisory firm, chose the winners from more than 320 submissions, up 30% from 2021. Happiest Minds’ work for DoubleVerify is one of five projects recognised as standouts in the media and entertainment category. Selection of the winners is based on multiple criteria, including the tangible impact of digital transformation on the client’s business, the uniqueness of the provider’s solution, and the resultant revenue growth.
DoubleVerify has been a client of Happiest Minds since 2018 and provides solutions to brands, agencies, and publishers that increase trust in metrics related to digital advertising. DoubleVerify was looking to expand their offerings to connected TVs and OTT platforms, a space typically characterised by innumerable ad rendering scenarios, which makes the quality assurance of reporting metrics supremely important. Happiest Minds carried out an assessment using its Test Maturity Assessment (TMA) framework, laid out the roadmap for the quality engineering organisation, modernised the tech stack, and helped DoubleVerify obtain accreditation from the Media Rating Council. The winning case study can be downloaded by clicking this link.
Nisim Tal, Chief Technology Officer at Double Verify, said, “The strong partnership between Double Verify and Happiest Minds serves as a catalyst for both businesses. DoubleVerify was the first to come to market with a CTV measurement solution for the world’s largest brands and advertisers. In support of this, Happiest Minds provided us with agile methodologies, robust processes, and experienced talent, creating the perfect environment for innovation and business excellence.”
Joseph Anantharaju, Executive Vice Chairman & CEO of Product Engineering Services at Happiest Minds, said, “We have collaborated closely with enterprise SaaS companies over the last decade to fuel new product development and innovation while accelerating time to market. In addition, we have developed a nuanced understanding of the media and entertainment landscape, especially for digitally native companies that are building new-age media tech solutions. This recognition by ISG is a testament to our digital engineering capabilities and the value we’ve been able to add to DoubleVerify’s impressive growth journey.”
Paul Reynolds, ISG Partner and Chief Research Officer, said, “The accelerated adoption of digital technologies and business models was strongly evident in the case studies we received this year. The Happiest Minds case study with DoubleVerify is a standout example of how digital can be a differentiator to accelerate product development and attain first-mover advantage in a new and unexplored market.”
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