Apple’s high-priced headgear for transitioning between the real and digital worlds will be available in stores starting February 2.
Apple’s high-priced headgear for switching between the real and digital worlds will be available in stores starting Feb. 2, kicking off the trendsetting company’s drive to extend the appeal of what has previously been a niche technology.
Apple revealed the sleek $3,500 goggles eight months ago at its Cupertino, California, headquarters during a software conference aimed at encouraging developers to create apps for a gadget that projects users into three-dimensional reconstructions of reality.
Apple’s launch coincides with a large consumer electronics expo in Las Vegas, which the corporation has typically avoided.
Apple claims that the goggles’ operating system will be compatible with over 1 million iPhone and iPad apps. Pre-orders begin on January 19, but customers must visit a store to get properly fitted for the goggles, which are operated by the eyes and a few simple hand movements.
Although Facebook owner Meta Platforms and other businesses have been producing virtual reality headsets with little success for years, many industry observers believe Apple has the ability to broaden the technology’s audience beyond the video gamers and largely tech nerds who have so far embraced it.
The Vision Pro has already received mostly positive feedback from the media, which was able to test it in strictly controlled demonstrations overseen by Apple, but the device’s price tag suggests that it will likely sell few units in its first year on the market.
Nonetheless, Apple’s first new product since the debut of its smartwatch a decade ago could pave the way for the introduction of more affordable versions for a wider audience. The Vision Pro is currently seven times the price of Meta’s latest virtual-reality headset, the Quest 3.
Apple includes the ability to take 3-D videos that can be viewed through the goggles on its latest premium iPhones, the 15 Pro and 15 Pro Max, indicating that the company expects the Vision Pro to pave the road to a larger market. The people and other pictures in these films appear to be there in front of the spectators watching them because they are so lifelike.
Apple is looking for ways to boost sales after experiencing a modest drop in revenue during its most recent fiscal year, which ended in September. Apple’s sales totaled $383 billion, with the iPhone accounting for more than half of that total.
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