With the acquisition of PrepInsta, Adda247, a multilingual learning platform supported by Google, Westbridge, Info Edge, and Asha Impact, has strengthened its position in the technology and digital skilling industry. This calculated purchase demonstrates Adda247’s ability to evolve from a top test-prep platform into a full-service supplier of career-focused training programs for the public and private sectors.
Since its founding in 2019, PrepInsta has quickly expanded to become a well-liked platform for engineering students, assisting them in getting ready for exams and interviews that lead to jobs as software engineers, data scientists, full-stack developers, and quality analysts. With over 5.5 million people working in the industry, technology is one of the biggest employers in India.
PrepInsta’s state-of-the-art courses cover topics such as cloud computing, data science, generative artificial intelligence, artificial intelligence/machine learning (AI/ML), and the wider digital landscape, guaranteeing that candidates are adequately equipped for positions in global capability centres (GCCs), global system integrators (GSIs), and digital enterprises. Adda247 and PrepInsta will collaborate through this relationship to provide “top-tier talent” for technology and digital roles to employers and job seekers.
PrepInsta is one of the most preferred platforms for aspirants preparing for jobs in services or product-driven technology companies, said Bimaljeet Singh Bhasin, chief executive officer, Skilling & Higher Education Business. “In the past five years, PrepInsta has helped over 120,000 professionals prepare for careers in leading tech companies. This collaboration opens up opportunities for us to launch job-focused skilling initiatives across B2C, helping professionals build tech and digital careers, and enterprises, helping organisations build high-quality talent.”
Atulya Kaushik, co-founder, PrepInsta, voiced enthusiasm about joining forces with Adda247, saying, “We are excited about joining Adda247, the market leader in test prep that supports people’s career development across 35+ categories. Adda247’s user base also has many engineering students as well as freshers which will help us provide tech and digital skilling programs to Adda247’s more than 1.2 million paid users.
“Myself, co-founders Aashay Mishra and Manish Agarwal, and the team are confident that we will be able to leverage Adda247’s digital footprint, mobile-first technology, and expertise in delivering outcome-focused learning to provide a better experience to our users and expand our use base significantly,” he said.
This purchase comes after Adda247 acquired three other companies: StudyIQ, an ed-tech platform with an emphasis on the UPSC, in 2021; Veeksha, a 3D experiential learning firm, in 2023; and Ekagrata, a platform for preparing for the CA test, in 2024. Furthermore, the company recently initiated the first Employee Stock Ownership Plan (ESOP) buyback, which will benefit more than 130 workers.
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