Optimizing the online experience by providing the most relevant, targeted user interactions, Etihad Airways and the AI travel firm are implementing BD4’s platform across the airline’s range of digital touch points
BD4, an AI travel firm and UAE Etihad Airways have partnered to support airline’s digital enhancements.
Optimizing the online experience by providing the most relevant, targeted user interactions, Etihad Airways and the AI travel firm are implementing BD4’s platform across the airline’s range of digital touch points.
Including recently launching the world’s first NFT collection of 3D aircraft models, Etihad is committed to continuously improving its digital customer journey. By working with the AI travel firm, the airline reflects its standing as a leader of innovation who can deliver solutions to empower their guests and improve their business. Enhancing customer satisfaction and conversion rates, it sought to achieve specific measurable eCommerce goals.
BD4, an AI-driven real-time profiling and decisioning platform for travel and retail industries is using AI and providing Etihad Airways with a capability to leverage predictive analytics on the level of each individual passenger.
Frank Meyer, Chief Digital Officer at Etihad, says: “We look forward to the partnership with BD4. During extensive evaluation, their team worked seamlessly with ours, supporting the development of a data driven experimentation framework and enabling data-based decisions. We have already seen their industry-specific AI solution deliver against our commercial goals. The results of our trials are just the start as we work with them to further enhance our website and provide customers with an intuitive, personalized online experience.”
Andy Owen Jones, CEO of AI travel firm, says: “Etihad Airways’ commitment to innovation is a perfect match for our technology. We’ve shown strong results throughout the experimentation phase and are excited to ramp this up even more as the partnership develops and as our algorithms evolve with continuous learning. By using our AI and Machine Learning capabilities, Etihad Airways is able to extend its promise of ‘travel with peace of mind’ across its digital touchpoints, providing a holistic customer experience reinforcing their reputation for excellent service.”
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