Amazon invested $1.2 billion and hired 15,000 personnel in 2023 with aims combat counterfeit goods

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Amazon invested $1.2 billion and hired 15,000 personnel in 2023 with aims combat counterfeit goods
Amazon invested $1.2 billion and hired 15,000 personnel in 2023 with aims combat counterfeit goods

According to the Amazon 2023 Brand Protection Report, the business invested over USD 1.2 billion in hiring over 15,000 specialists in 2023 to protect its vendors, consumers, and brand against fraudulent and counterfeit operations.

As per the Amazon 2023 Brand Protection Report, the company employed over 15,000 specialists and made over USD 1.2 billion in hiring efforts in 2023 to safeguard its customers, sellers, and brand against fraudulent and counterfeit activities.

According to Amazon, when a consumer buys something from the shop, they know they will get a genuine item, and when companies decide to sell there, they know Amazon will offer a fantastic selling environment free from unfair competition. In order to safeguard consumers, brands, selling partners, and our store from fraud, counterfeit goods, and other forms of abuse, Amazon invested more than USD 1.2 billion in 2023 and employed more than 15,000 people, including machine learning scientists, software developers, and expert investigators,” the statement read.

Amazon claims that in order to swiftly verify the legitimacy of government-issued identity documents and determine whether they correspond with the person requesting to sell on the marketplace, it employs advanced image and video verification, document forgery detection, and other technologies.

It said that these innovations, along with ongoing advancements in machine learning-based detection, are discouraging fraudulent actors from trying to open new Amazon selling accounts.

More than 700,000 bad actor efforts to open new selling accounts were blocked by Amazon in 2023 before they could list even a single item for sale in our shop. This is less than the 6 million attempts made by dishonest people to open new Amazon selling accounts in 2020, according to the data.

It further stated that in 2023, Amazon will locate, apprehend, and properly dispose of over 7 million counterfeit goods globally, shielding them from endangering consumers or finding new homes elsewhere in the retail supply chain.

It further stated that since its founding in 2020, Amazon’s Counterfeit Crimes Unit has prosecuted over 21,000 offenders and referred them to law enforcement for further action.

According to the statement, over 30% fewer legitimate notifications of infringement have been filed by businesses on the platform since 2020, despite a notable increase in the quantity of products offered for sale in the shop.

“Amazon’s proactive controls blocked more than 99 percent of suspected infringing listings before a brand ever had to find and report them,” according to the research.

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