While Microsoft’s association with OpenAI has meant that generative AI is in Bing, Edge, the Office suite of apps, and more, Google has been pushing the technology in Google Workspace as well as Search and Gmail
Google, Microsoft, and many others are betting big on generative AI as the technology has become more than just the talk of the town. Amazon has joined the AI race with a significant budget. To help companies use generative AI, Amazon will invest $100 million in a centre. Including engineers and data scientists, Amazon will also bring aboard new employees for the centre, which will be aside from the investment.
The company has made it clear that it won’t be a physical centre as such but more of a programme dedicated to generative AI.
“AI is going to be the next wave of innovation in the cloud,” said AWS CEO Adam Selipsky. “It’s going to be the next big thing that pushes even more customers to want to be in the cloud. Really, you need the cloud for generative AI.”
The AWS CEO also hinted that Amazon will provide more authenticity and that customers will trust it more than other generative AI services. “I can’t tell you how many Fortune 500 companies I’ve talked to that banned ChatGPT in the enterprise,” Selipsky said. “Because at least the initial versions of it just didn’t have that concept of enterprise security,” he added.
To launch generative AI services, Microsoft and Google have been quite aggressive. While Microsoft’s association with OpenAI has meant that generative AI is in Bing, Edge, the Office suite of apps, and more, Google has been pushing the technology in Google Workspace as well as Search and Gmail.
For developers who can improve their software using generative AI, Amazon announced a new cloud service called Bedrock in April this year.
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