Les Roches and aivancity, through this “Certificate in Artificial Intelligence”, wants the minds of tomorrow to understand the language and part of the technicality of AI solutions, its sociological and ethical impacts as well as its business, managerial and organizational consequences
The first Certificate in artificial intelligence (AI) applied to hospitality management will launched together by Les Roches and aivancity, the Grande Ecole of Artificial Intelligence.
As the hospitality sector generates large masses of data, and these masses of data can in turn enable optimizing customer relations almost in real time through Artificial intelligence, it is an extremely propitious terrain for the use of AI. The Swiss rooted Hospitality business school and aivancity have designed a program dealing with the challenges of massive data and AI in the hospitality management sector.
Les Roches and aivancity, through this “Certificate in Artificial Intelligence”, wants the minds of tomorrow to understand the language and part of the technicality of AI solutions, its sociological and ethical impacts as well as its business, managerial and organizational consequences.
Faculty from aivancity and Les Roches as well as world-class industry experts and scientists will be featured by the five days program. Two days of sprint design focusing on imagining and prototyping an artificial intelligence solution for the hospitality industry is included in the program. The program will run as of next intake in September 2021 and will be open in a first phase to Les Roches current students. This one-of-a kind program is a first step in the two institutions’ collaboration.
For Pierre Ihmle, Chief Academic Officer at Sommet Education, “The need in the Hospitality Industry to digitalize the service is strong. In any technological development, the notion of ethics is essential; the human being must remain at the core. aivancity was the perfect partner to develop this certificate because of their expertise on the subject of artificial Intelligence of course but also because of their high consciousness of the ethical impact of AI for our society”.
Christine Demen-Meier, Managing Director Worldwide at Les Roches: “Innovation and technologies are the core of Les Roches’ very DNA. After the creation of a dedicated Master’s in Hospitality Strategy and Digital Transformation and the launch of Spark Innovation sphere; this certificate is another step forward to advance the integration of technology within our curriculums”.
For Tawhid Chtioui, Founding President and Dean at aivancity Paris-Cachan, “Artificial Intelligence has become one of the keys to success for any company that wishes to improve the whole of its business processes, from production to customer relations, in all activity sectors. The hospitality and tourism sector is in that sense a huge territory of opportunity and exploration for AI”.