Baidu Global MediaGo Wins 2024 Artificial Intelligence Excellence Award

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Baidu Global MediaGo Wins 2024 Artificial Intelligence Excellence Award
Baidu Global MediaGo Wins 2024 Artificial Intelligence Excellence Award

To achieve optimal ad performance, MediaGo’s deep learning capabilities conduct contextual analysis and real-time prediction of user needs, ensuring precise recommendations in a cookieless environment and amplifying the ad funnel conversion rate.

SAN FRANCISCOMarch 22, 2024 /PRNewswire/: MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, was named the 2024 Artificial Intelligence Excellence Awards winner by the Business Intelligence Group.

This award recognizes organizations, products, and people who bring artificial intelligence (AI) to life and apply it to solve real problems.

MediaGo was recognized for its enhanced deep learning capabilities and is one of the few advertising platforms in the open web market to fully apply deep learning technology to the entire marketing chain.

“We’re excited to offer our advertisers an improved solution to overcome the challenges in ad placement that have plagued the open marketplace and are thrilled to have our deep learning technology recognized by the Artificial Intelligence Excellence Award,” says Rena Ren, America’s Regional Director of Baidu Global Business Unit. “This recognition is a testament to MediaGo’s exceptional ability to drive performance and maximize return on investment (ROI) for advertisers.”

To achieve optimal ad performance, MediaGo’s deep learning capabilities conduct contextual analysis and real-time prediction of user needs, ensuring precise recommendations in a cookieless environment and amplifying the ad funnel conversion rate.

MediaGo’s SmartBid capabilities, built on a deep neural network with over 1 billion parameters, optimize bidding strategies and significantly reduce cost per action (CPA) by ensuring advertisers have the minimum bid necessary to secure a display.

“We are truly honored to recognize MediaGo with this prestigious award,” stated Maria Jimenez, Chief Nominations Officer for the Business Intelligence Group. “The unwavering commitment of their team to excellence and their innovative AI applications have catapulted them to this remarkable achievement. Congratulations to the entire organization!”

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