Cirium’s advance bookings technology will allow airports to accurately anticipate passenger demand and optimize marketing spend

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Cirium’s advance bookings technology will allow airports to accurately anticipate passenger demand and optimize marketing spend
Cirium’s advance bookings technology will allow airports to accurately anticipate passenger demand and optimize marketing spend

Cirium launches Diio Advance Bookings to give past, present and future insights on traveler intent, helping to anticipate passenger demand for routes and carriers

Cirium has launched Diio Advance Bookings technology to help airports more accurately anticipate passenger demand and enhance their marketing efforts by providing insight into traveler intent.

Announced at the ACI JumpStart Air Development Conference in Milwaukee, and the 152nd IATA Slot Conference in Dublin, Ireland, this powerful tool enables users to analyze traveler booking behavior and demand like never before.

With global coverage and data updated weekly, Diio Advance Bookings provides insights into past, present, and future traveler intent that helps stakeholders identify opportunities to attract and retain air service, improve marketing campaign performance and ROI, and allocate resources more effectively.

“Cirium is committed to helping its customers unlock the power of airline analytics,” said Kim Gesch, Vice President of Product at Cirium. “With our new product offering, Diio Advance Bookings, we are providing our customers with a modern interface that enables them to easily query and analyze global bookings to gain deeper insights into air travel demand.”

Diio Advance Bookings offers an array of features designed to help customers better understand their markets and optimize their marketing spend. With multi-GDS booking insights, users can see a comprehensive view of global booking trends. Users can also access data on flights, routes, or markets for a more granular view of what’s happening in the industry. The platform also allows users to export data quickly for further analysis or reporting purposes.

One of the most powerful features is its ability to analyze past, present, and future booking trends and patterns. Users can monitor booking curves over time to better understand traveler intent and make informed decisions about their marketing campaigns, in advance of the travel date.

Diio Advance Bookings is now available for airports, destination marketing, tourism boards, government agencies and the wider hospitality industry, looking to leverage the power of traveler demand analytics for their organizations.

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