Similar to one Microsoft already provides, Google’s new carbon footprint reporting tool shows the emissions associated with the electricity that was used to store and process a customer’s data. Google, in addition will now warn customers when they are wasting energy on inactive cloud services
For the first time for environmental analysis, as part of a push to help companies track and cut carbon budgets, Alphabet Inc.’s Google will tell its cloud customers the carbon emissions of their cloud usage and open satellite imagery to them.
To kick off its annual customer conference, which is being held virtually this year due to the pandemic, the new features were among announcements Google Cloud made Tuesday.
For years, the leading Western cloud vendors Google, Microsoft Corp and Amazon.com Inc. have been competing on sustainability offerings. To rethink operations in light of climate change, they aim to serve companies that are under pressure from stakeholders.
Similar to one Microsoft already provides, Google’s new carbon footprint reporting tool shows the emissions associated with the electricity that was used to store and process a customer’s data. Google, in addition will now warn customers when they are wasting energy on inactive cloud services.
Since 2009, Google Earth Engine, the new mapping offering, had been used by tens of thousands of researchers, governments and advocacy groups. But Google now, including many huge geospatial datasets such as Landsat and the software needed to analyse them, is letting businesses in on the service. Amazon has a similar initiative.
“This is something we have now realized is applicable to a lot of these commercial opportunities”, said Jen Bennett, a technical director at Google Cloud.
To ensure supply chains are sustainable and predict operation challenges from extreme weather, Earth Engine could help, according to Google. Unilever Plc., which tested the technology for the past 12 months, though it could not be learned whether that led to any shifts in practices, scrutinized its palm oil sources in Indonesia.
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