Digital commerce: Dubai CommerCity unveils new corporate identity

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Digital commerce: Dubai CommerCity unveils new corporate identity
Digital commerce: Dubai CommerCity unveils new corporate identity

To consolidate Dubai’s status as the capital of digital commerce, the move followed the directives of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai

Reflecting its transition to digital commerce, a new corporate identity has been unveiled by Dubai CommerCity, part of the Dubai Integrated Economic Zones Authority (DIEZ).

To consolidate Dubai’s status as the capital of digital commerce, the move followed the directives of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.

Based on knowledge, innovation and future technological applications at the free trade zone, the strategic transformation would result in a new phase of leadership, sustainability and growth, said Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ.

“Our swift response and ability to adopt proactive solutions in the industry demonstrates Dubai CommerCity’s capabilities in terms of its integration with local and global digital economy systems, human resources, and advanced technologies,” Al Maktoum said.

The free zone, with these key assets provided exceptional solutions that contribute to attracting fast-growing business sectors to Dubai, he said.

Al Maktoum also acknowledged the contributors of the CommerceCity’s partners – Telecommunications and Digital Government Regulatory Authority (TDRA), Dubai Digital Authority and Emirates NBD – which supported developing the free zone’s digital infrastructure and system for digital commerce.

To increase Dubai’s contribution to the country’s digital economy, which amounts to 4.3 per cent of the UAE’s GDP, the free zone seeks to strengthen its efforts.

The free zone also aims to enhance the contribution of Dubai, and the UAE, to the global digital economy, which is expected to reach $800 billion by 2030.

To enhance its operations, TDRA, as part of a partnership, will provide the free zone with various initiatives, platforms, and digital tools.

To develop a comprehensive infrastructure of information technology, data, digital transformation, and cyber security within the free zone and make it one of the most advanced, modern, and efficient services, Dubai CommerCity has also collaborated with Dubai Digital Authority.

Its strategic partnership with Emirates NBD aims to enhance their operations and support them in growing and expanding their presence in the region by providing the free zone’s customers with an integrated portfolio of banking services based on the latest advanced digital platforms and applications.

To provide support to new and existing digital commerce companies in the Middle East, North Africa, and South Asia, Dubai CommerCity has been built over an area of 2.1 million square feet at a cost of AED3.2 billion.

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