Duroflex names Sudhanshu Krishna as CSO and Ullas Vijay as CMO

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Duroflex names Sudhanshu Krishna as CSO and Ullas Vijay as CMO
Duroflex names Sudhanshu Krishna as CSO and Ullas Vijay as CMO

Duroflex, a well-known brand in the sleep solutions sector, is pleased to announce Ullas Vijay as Chief Marketing Officer for the consumer business and Sudhanshu Krishna as Chief Sales Officer.

With great pleasure, Duroflex, a prominent name in the sleep solutions industry, announces the appointment of Sudhanshu Krishna as Chief Sales Officer and Ullas Vijay as Chief Marketing Officer for the consumer division. This calculated action is part of Duroflex’s ongoing efforts to improve customer interaction, spur innovation, and accelerate growth in the cutthroat market for sleep solutions by bolstering its executive team. Ullas Vijay will take charge of Duroflex’s marketing campaigns as CMO. Having managed brands in the FMCG, sports, fashion, and lifestyle industries for more than sixteen years,

Ullas has a history of increasing market share and creating powerful brands. His prior position at Bata India as Head of Category and Communication demonstrated his proficiency in spotting market gaps, utilizing consumer insights, and guaranteeing product-brand harmony. His prowess in communications and marketing has led to countless accolades, triumphant campaigns, and improved client experiences. Ullas Vijay expressed his happiness at joining Duroflex, a business known for its trailblazing inventions in the sleep solutions sector for more than 60 years, in a statement following his appointment. Increasing expansion and fortifying our bonds with clients is something I’m excited about. My goal is to establish Duroflex as the most adored sleep solutions brand by emphasizing innovation and improving the customer experience at every touchpoint.

As CSO, Sudhanshu Krishna will be in charge of the consumer business’s sales department. Sudhanshu was the Vice President and CoE Head of Direct Sales at Eureka Forbes prior to joining Duroflex. With over eighteen years of expertise, he has led several well-known brands to success. His prowess in pushing organizational change, strategic thinking, and analytical aptitude present a distinctive leadership style that promises to maximize resources, improve sales procedures, and boost overall business performance. “I’m delighted to join Duroflex, a brand committed to quality and innovation in the sleep solutions industry, earning immense trust from its consumers,” Sudhanshu Krishna stated of his new position. By providing exceptional solutions, I intend to establish a benchmark for excellence in the market with Duroflex.

“We are thrilled to welcome Ullas Vijay and Sudhanshu Krishna to the company’s leadership team,” stated Duroflex Group CEO Sridhar Balakrishnan in response to the announcement of the leadership appointments. Their combined experience will play a key role in propelling the company’s expansion and success. We are thrilled to have these industry veterans on board, as they will drive Duroflex to become India’s leading provider of sleep solutions by strengthening our position in the market and adding value for stakeholders and customers.

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