FedEx launches new data-driven commerce platform to take on Amazon

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FedEx launches new data-driven commerce platform to take on Amazon
FedEx launches new data-driven commerce platform to take on Amazon

FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day.

Courier delivery service major FedEx has introduced a new “data-driven commerce platform” named fdx in an attempt to take on e-commerce giant Amazon.

The commerce platform will integrate the whole customer journey, making it easier for enterprises to build demand, increase conversion, optimize fulfillment, and streamline returns, the company said in a statement.

“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” said FedEx President and CEO, Raj Subramaniam.

“Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence,” Subramaniam added.

From the moment of demand to delivery and refunds, the fdx platform will assist merchants in making more smart logistical decisions.

The platform will formally launch in the fall of 2024.

A private preview of the fdx platform is presently accessible upon request.

The fdx rollout this autumn will also include additional digital capabilities, such as the integration of real-time FedEx network insights into order management systems.

According to the corporation, this will help identify the best shipping lanes and speeds for more productive, economical deliveries.

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