New EU law kicks comes into force, Google doubles down on ads transparency

Google launches AI multisearch feature in the US
Google launches AI multisearch feature in the US

Google will also expand data access to third-party researchers studying systemic content risks

As the new set of regulations known as the Digital Services Act (DSA) comes into force on August 25, Google said on Thursday it will increase how much information it provides about ads targeted at users in the European Union (EU).

In the region, Google will also expand data access to third-party researchers studying systemic content risks.

“We are also making changes to provide new kinds of visibility into our content moderation decisions and give users different ways to contact us. And we are updating our reporting and appeals processes to provide specified types of information and context about our decisions,” said the tech giant.

For tech companies that operate in the EU, the European Union’s DSA, one of the most comprehensive pieces of internet regulation, will begin to fully apply. For platforms with more than 45 million regional users, the DSA compliance deadline will be applicable.

“We look forward to continued engagement with the European Commission and other stakeholders, including technical and policy experts,” said Laurie Richardson, Vice President, Trust and Safety, Google.

From marketplaces and app stores to online video sharing platforms and search engines, the DSA applies to many different online services.

“We will be expanding the Ads Transparency Center, a global searchable repository of advertisers across all our platforms, to meet specific DSA provisions and provide additional information on targeting for ads served in the European Union,” said Google.

Building on our prior efforts to help advance public understanding of our services, “we will increase data access for researchers looking to understand more about how Google Search, YouTube, Google Maps, Google Play, and Shopping work in practice and conduct research related to understanding systemic content risks in the EU,” said the company.

Meta-owned Instagram, earlier this week, introduced additional transparency measures and user options for European users.

According to Nick Clegg, President, Global Affairs at Meta, users will now be able to access features like Reels, Stories, and Search on Facebook and Instagram without seeing content that’s been ranked by Meta’s recommendation algorithms.

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